Social Media Managwr

What you’ll do Content Own the content calendar across Instagram, TikTok, YouTube and Facebook — planned around drops, the AU season, and Northern Hemisphere winter Shoot and edit yourself: on-mountain, in the studio, behind the scenes, product detail. Fast, native, unfussy Brief and direct external photographers and videographers on bigger shoots Build a content bank ahead of each season so we’re not scrambling mid-drop Community Run comments, DMs and tags daily — reply like a person, not a brand account Build and manage the ambassador and creator program: find riders and skiers who genuinely fit, negotiate the deal, manage the relationship, get the content back on time Seed and repost UGC, and turn our best customers into advocates Represent SBHY at resort events, launches, and on-snow activations Growth and performance Grow followers, engagement and — the one that matters — traffic and revenue attributed to organic social Test formats, hooks and posting cadence, and be honest about what’s working Feed the best-performing organic content into paid, working with [our paid media partner / the Brand Manager] Report monthly on channel performance against agreed targets Working with the rest of the business Support drop launches end to end: teaser, launch, sell-through, restock Work with the email/SMS program so social and CRM tell the same story Flag what the community is asking for — sizing, colourways, product gaps — back into range planning