Brand Manager

Brand and positioning Own the brand platform: what SBHY stands for, who it’s for, what it sounds like, what it looks like Write and maintain the brand guidelines, and hold the line on them across product, packaging, web and social Art-direct seasonal campaigns and shoots — casting, location, styling, the edit Build the asset library the whole business runs on Drops and go-to-market Own the drop calendar with the founder — timing, sequencing, and the story behind each release Build the launch plan for every drop: teaser, waitlist, launch, sustain, restock or sell-out Run the Founders Club: what membership actually delivers, how it’s earned, how it’s communicated Post-drop: sell-through analysis, what worked, what to change next time Channels and demand Own the marketing budget and the mix across paid social, search, email/SMS, affiliate and partnerships Manage [agency / freelance] paid media partners and hold them to a CAC and ROAS target Own the email and SMS program end to end — welcome, browse and cart abandonment, post-purchase, win-back, drop campaigns Own site merchandising and conversion: collection pages, PDP copy, homepage, launch pages Partnerships and channel expansion Build resort, retail and event partnerships across Australia and New Zealand [Thredbo, Perisher, Falls Creek, Hotham, Queenstown, Wānaka] Develop the wholesale and stockist strategy — which doors, what terms, and how we protect the brand in them Manage earned media and the snow press [Mountainwatch, Chillfactor, Snowsbest] , plus podcasts and creator collaborations Scope collaborations with complementary brands and athletes Commercial Report monthly to the founder on revenue, CAC, AOV, repeat rate, contribution margin and sell-through by SKU Feed customer and demand insight into range planning, sizing and colourway decisions Manage the marketing P&L line and make the trade-offs inside it Team Manage and develop the Social Media Manager Build and manage the freelance bench — photographers, videographers, designers, copywriters